Search Engine Optimisation
Give your website the best possible chance of being found with SEO from Union Room
According to industry research, over 80% of Internet users start their search for a product or service online through a search engine which gives companies a massive potential target audience to aim for. Carrying out Search Engine Optimisation on your website can effectively help you choose which of those customers you appear in front of in search engines results for any given term, keyword or phrase.
If your site isnít optimised towards your desired keywords, thereís a large chance that most of your traffic is coming from direct hits (i.e. the user entering your URL directly into the browser) or searching for your company name in a search engine. In both cases, most users will already be aware of your brand and what you supply, meaning that you arenít maximising the potential of your website to attract new customers / users. When done correctly, SEO can bring people to your site that are looking for what you offer, you know they are looking for this as they arrived at your page due to them inputting one of your targeted keywords into a search engine.
Google and other search engines scan web pages on the internet looking at numerous factors such as text on the page, what words your titles contain, the description for your website etc, and they rank these pages according to what they find. Our aim is to make your site more Ďsearch engine friendlyí and optimise your site so it has the best possible chance of ranking highly and attracting visitors.
The basis of any search engine optimisation campaign is to increase your presence on the Internet through rankings, visitors, links and ultimately the sale / awareness of your product. With that in mind, Union Room donít just submit your site to countless search engines and directory sites. We review your website and current search engine standings, speak to you about what you want to achieve and what your goals are for the site, then we implement proven techniques to make your site known to major search engines like Google.
With SEO from Union Room, your website will get a complete search engine overhaul, including:
Features1. A full analysis of your current website and traffic.Before we can start work on your website, we can get an idea of how you're currently performing by looking at any analytics packages running on your current website. From that, we can see how much of your traffic is coming from search engines, and what keywords are most popular with your users.2. A full on-page SEO service including keyword research, analysis and implementation.
As well as traffic analysis, we'll take a look at your current website and see how well it's currently set up for SEO and if there any quick fixes we can suggest before we start our full SEO work.We take the time to research keywords for your website, and grade them on how often they're searched for as well as how competitive they are. Once we've got our suggested keywords, we systematically go through your website and optimise specific elements in line with these new words or phrases.3. A link building campaign to help build back links for your website.
The search engines then come along, crawl the website and begin to associate your website with these keywords.One of the most important things in modern SEO is the quantity, and quality, of links pointing to your website from elsewhere on the Internet. We carry out an initial phase of link building which helps build a solid foundation of links to your website.4. Full set up with Google Analytics, so you can monitor your websites progress.It's important that both Union Room and the website owner can monitor the progress of the websites traffic, so we can monitor any effects the SEO may have had. With this in mind, we'll set you up with Google Analytics from the outset, meaning you can see where your traffic is coming from and how it's performing.5. Reports directly from Union Room on how your website is performing.If you don't want to check your own analytics, we can give you traffic analysis reports which help detail things like numbers of visitors, visitors from search engines and the most popular keywords your visitors are using. These reports can help us identity any improvements we can make in the long term.6. A link building campaign to help build back links for your website.One of the most important things in modern SEO is the quantity, and quality, of links pointing to your website from elsewhere on the Internet. We carry out an initial phase of link building which helps build a solid foundation of links to your website.
SEO Case Study
Nigel Frank International help hundreds of candidates every year to find their dream job. We supplied them with an industry standard website which allows them to completely manage their online presence and help even more people find the jobs they want.
As well as a new website, Nigel Frank needed to improve organic search engine traffic to increase the chances of people seeing their advertised jobs. As well as users landing on the homepage, Nigel Frank needed to increase search results for internal category pages as well.
We worked closely with the Nigel Frank team to produce a list of over 150 keywords for the website. After some initial keyword analysis, the final keywords for the website were decided upon and implemented into the chosen pages of the new website.
After the on-page implementation was complete, we moved on to the projects link building phase.
In just three months after launch, we helped increase search engine traffic on the Nigel Frank website by over 50%, with non-brand search results increasing by over 170%. We managed to push over 50% of our targeted keywords to page 1, with a further 15%+ landing on page 2.
Search engine traffic is continuing to grow month on month, helping Nigel Frank create leads and raise awareness of their brand.
- Basic Keyword analysis and insertion
- Meta tags and descriptions filled out for all 'top-level' pages
- Create an XML sitemap for the website
- A full sitemap generated and submitted to Google Webmaster Tools
- Analytics setup and account access
Our results speak for themselves
- Dynamics Jobs (beating 18,000,000 +)
- Durham Rental (beating 1,700,000 +)
- Drums (beating 35,000,000 +)
- Rendering Walls (beating 2,000,000 +)
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Got a project? Send us a brief summary of what you had in mind and we'll be in touch.