Give your website the best possible chance of being found with SEO from Union Room

According to industry research, over 80% of Internet users start their search for a product or service online through a search engine which gives companies a massive potential target audience to aim for. Carrying out Search Engine Optimisation on your website can effectively help you choose which of those customers you appear in front of in search engines results for any given term, keyword or phrase.

If your site isn’t optimised towards your desired keywords, there’s a large chance that most of your traffic is coming from direct hits (i.e. the user entering your URL directly into the browser) or searching for your company name in a search engine. In both cases, most users will already be aware of your brand and what you supply, meaning that you aren’t maximising the potential of your website to attract new customers / users. When done correctly, SEO can bring people to your site that are looking for what you offer, you know they are looking for this as they arrived at your page due to them inputting one of your targeted keywords into a search engine.

Google and other search engines scan web pages on the internet looking at numerous factors such as text on the page, what words your titles contain, the description for your website etc, and they rank these pages according to what they find. Our aim is to make your site more ‘search engine friendly’ and optimise your site so it has the best possible chance of ranking highly and attracting visitors.

The basis of any search engine optimisation campaign is to increase your presence on the Internet through rankings, visitors, links and ultimately the sale / awareness of your product. With that in mind, Union Room don’t just submit your site to countless search engines and directory sites. We review your website and current search engine standings, speak to you about what you want to achieve and what your goals are for the site, then we implement proven techniques to make your site known to major search engines like Google.

With SEO from Union Room, your website will get a complete search engine overhaul, including:

Features

SEO Case Study

The Client

Nigel Frank International help hundreds of candidates every year to find their dream job. We supplied them with an industry standard website which allows them to completely manage their online presence and help even more people find the jobs they want.

The Brief

As well as a new website, Nigel Frank needed to improve organic search engine traffic to increase the chances of people seeing their advertised jobs. As well as users landing on the homepage, Nigel Frank needed to increase search results for internal category pages as well.

The Solution

We worked closely with the Nigel Frank team to produce a list of over 150 keywords for the website. After some initial keyword analysis, the final keywords for the website were decided upon and implemented into the chosen pages of the new website.

After the on-page implementation was complete, we moved on to the projects link building phase.

The Results

In just three months after launch, we helped increase search engine traffic on the Nigel Frank website by over 50%, with non-brand search results increasing by over 170%. We managed to push over 50% of our targeted keywords to page 1, with a further 15%+ landing on page 2.

Search engine traffic is continuing to grow month on month, helping Nigel Frank create leads and raise awareness of their brand.