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Approaches To Testimonials In Web Design

January 15th, 2010 at 11:58 am | Posted by Jordan

4 Comments

Testimonials can reinforce customer trust, and according to an Intelliseek survey customers are becoming increasingly reliant on the ‘recommendations of other consumers‘. Lets take a look at some of the different approaches to testimonials.

Speech marks

As well as drawing attention to quotes and testimonials quickly, quotation marks can give the designer an additional element on which to design upon.

Logos

Using logos within a testimonial can give the user an instant view of clients the company has worked with or received reviews from. 37Signals use this to good effect (below) with the Time and BusinessWeek logos featured on their homepage.

Video

Although not a massively new trend, video testimonials are becoming more and more prevalent in all types of website and according to Speak Out Media are a “very powerful tool to showcase customer confidence in your company to a prospective buyer“.

Other Uses

More Resources

How to Get (and Leverage) Glowing Testimonials

The importance of client testimonials

Testimonials: Friend or foe?

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4 Responses to “Approaches To Testimonials In Web Design”

  • Kay

    I like the twitter testimonials that the PamFax guys have on their site. It perfectly fits the design.

    See http://www.pamfax.biz/en/

    January 15th, 2010 at 12:24pm

  • Web Design by 314media.com St. Louis

    Personally; I think linked-in testimonials and referrals are great to place on your page. They help tremendously and also seem to have an effect on visitors to make them stick around your site.

    January 15th, 2010 at 9:15pm

  • Approaches To Testimonials In Web Design | Design Newz

    [...] Approaches To Testimonials In Web Design [...]

    January 20th, 2010 at 2:01am

  • Sebastian

    Very cool! You forgot to include my jQuery plugin for revolving testimonials though :P

    I really like the designs you included.

    Loop Digital is probably my favorite one.

    Link to revolving quotes plugin:
    http://sandbox.sebnitu.com/jquery/quovolver/

    January 21st, 2010 at 10:17pm

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