TEL 0191 228 9444
One of the most innovative financial services organisations in the UK.
True Potential's aim is to revolutionise the way wealth management is delivered to UK customers, and to harness the power of technology to drive change.
Based in Newcastle upon Tyne, True Potential have became one of the fastest growing and most innovative financial services organisations in the UK today. Having supported the company with design and build services since it was established in 2007, we were asked to begin work on a new flagship website in mid-2014.
To reflect True Potential’s forward-thinking attitude to technology, we were given a brief which prioritised innovation and ease of use. A focus of ours was to keep the ethos of simple, effective and unique in mind.
One of the main challenges that we faced was the range of content that we needed to cater for. This ranged from text and imagery to charts, graphs, timelines, infographics and moving image. To achieve this, we produced a number of wireframes and functional prototypes to quickly explore different approaches.
Working this way allowed us to concentrate on functionality first and foremost, with the branding only being applied once we we certain the website was easy to use.
The website features an off-canvas navigation. This provides us with more space for content on larger screens.
We use transparent buttons to display as much imagery as possible.
Users can quickly and easily share content on the website through via prominent placement of sharing functionality.
We use animated charts and graphs to highlight the features of True Potential's technology.
We use imagery of devices throughout the website to highlight the link with technology.
Using WordPress, the website allows for the in-linking of documents throughout.
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