When designing and building a new website, SEO can be an afterthought for many and be seen as a waste of both effort and time as you race to get your site live for a tight deadline. However, building a website is the best time to implement SEO into a new website, as you can build in the easier elements of your SEO without a lot of additional work!
Let’s take a look at 5 easy ways to implement SEO into your new website launch…
Before I begin, this article obviously takes into account you’ve done the whole process of keyword research and analysis to come up with your final list of targeted keywords.
1. Keyword Use In Your Titles
If you’re company name is ‘Jones & Hall Toys Inc‘ then it’s tempting to simply insert that as your title for each page on the your site. This is fine as long as all you intend to be ranked for is your company name. But let’s say Jones & Hall Toys Inc specialise in selling a certain type of fluffy teddy, specifically large red teddy bears. Surely it would make more sense to use keyword terms and phrases that your potential customers will search for? Try inserting ‘Large Red Teddy Bears – Jones & Hall Toys Inc.‘ as your page title on that product page, and carry this trend throughout your site, using the product names as part of your page title.
Try inserting unique keywords into each page in your site, this will ensure your titles are set up for SEO from launch.
2. Keyword Use In Your H1, H2, H3…
Much like your titles, using keywords in your main headers can help benefit SEO. It’s also a relatively easy element to implement and can be integrated into your design. It’s considered a moderately important factor in ranking so try and be thorough when inserting your unique keywords into your headers.
3. HTML Document Names
Try and give your HTML documents SEO-friendly names, for example we name our search engine optimisation page with SEO in mind, so rather than using ‘seo.php‘ we use a keyword-related document name which gives us a little bit of a boost when it comes to SEO.
It’s very beneficial to do this before your site launches as once your site begins gathering links and being indexed by Google, it can be a very time consuming and rank-punishing process to reverse.
4. Unique Content
Using already existing or very similar content to that which has already been written, can really put you into Googles bad books. Google likes unique content, so much so that if you fill your website with lots of pages containing unique text and images, it will give you a great head start in your SEO campaign. Not only that, but unique content will attract readers and increase the opportunity of gaining links to your website.
5. Make Your Site Standards Compliant
While making your site standards compliant wont suddenly rocket you to the top of the search rankings, making your site easy to crawl can help Google properly index your site in it’s records. Not doing so could put your site at risk of being indexed incorrectly or not indexed at all, which could have an adverse affect on your rankings.
You can check your HTML mark-up is valid by visiting the W3C validator and entering your URL into the system.
So there you have it, a very quick and easy list of things you can do to give your website a good start in the world of SEO. They wont automatically make you top of Google but they will give you a solid foundation which you can build upon in the future.