Introducing, the World's First Personalised Commentary App

Over the past few months we have been mentioning an iPhone app that we have been working on with Bespoke Radio. We haven’t been able to speak about the what the app is, or who is involved, until now.

We are delighted to announce the launch of the world’s first personalised commentary app, featuring Match of the Day’s Mark Lawrenson and BBC Newcastle’s Mick Lowes. The app allows the user to build your own three minute football commentary, allowing you to choose:

  • Which team you play for
  • Which team you play against
  • Which ground you’re playing at
  • Your First Name
  • Your Surname
  • Your Age
  • Your Sex
  • A Personal Attribute
  • How you score the goal

The options lead to literally billions of possibly commentaries – each of them different.

The finishing touches are being applied to the app, and we hope to submit it to the app store sometime in the next week or so. The official launch party for the app will be held at Shearer’s Bar in Newcastle on the 30th of August. There will be the world premier of the app followed by a Talk In with Mick Lowes and Mark Lawrenson and your chance to meet the BBC Newcastle NUFC commentator and Match of the Day summariser afterwards.

You can seen some screenshots below, as well as the chance to hear some commentary from the app. For more information you can visit

Back to Blog

Get in Touch

We’re currently taking on new projects and would love to hear from you.

Give us a call on 0191 228 9444 or fill in the form below and we’ll get in touch.
  • Drop files here or
    Accepted file types: pdf, jpg, ai, psd, doc, docx, txt, pages, zip, rar.
    • This field is for validation purposes and should be left unchanged.