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UR recently travelled south of the Tyne to Manchester to listen to an inspirational Blair Enns, the man behind winwithoutpitching.com. The event, presented by the DBA and hosted by Manchester Metropolitan Uni, was a verbal tour de force of how to approach the business of pitching (or rather not pitching!) for new work. As a result, we now approach new business opportunities from a different perspective, which from our own research has become mutually beneficial to both our clients and us as a business – more conversation, less documentation.