Strategy
Before starting we need to ensure we have a full understanding of the project. We’ll discuss any business and marketing goals or strategies, features and functionality and of course, budgets. After all, we need to make sure we’re providing you with something that’s going to deliver the best possible results for your business requirements.
We’ll conduct research at the initial stage of the project so that we have an insight into what strategies work best within your industry. This can include looking at market trends, competitor sites and user feedback to ensure we’re on the right track before starting any design.
Once your site is live we can offer clever analytical reporting to measure its success and offer an insight to your users. Understanding how your site is performing will allow room for continuous strategic improvement so that we can ensure your site is always fulfilling its core purpose.
We use road map software to visualise your digital marketing objectives, and plot their build and delivery, in line with your wider strategy. We also use the Road Map to share ideas and best practice, and identify new features and functionality to ensure we're delivering a pro-active service and that your digital footprint is the best it can be.