Shaping the Future of Social Care
Be Caring Ltd was formerly known as Care and Share Associates (CASA). CASA was established in 2004 and operated as a social enterprise for 14 years. In January 2019 CASA became Be Caring with a set of bold values and a fresh approach. Building on 14 years of delivering care across the North of England as CASA.
Formally CASA Care, when our client completely re-branded to Be Caring, we were tasked with applying their new branding digitally across the website.
Be Caring’s new branding was very colourful and all about injecting some character back into the business – so keeping a vibrant colour scheme across the site was extremely important to reflect this.
Recruitment and employee engagement were two of the main focus areas with the re-brand, therefore we also needed to assess and revamp the current recruitment area as well as look at ways to make more use of company updates and employee information.