Jaspa Woven is a British textile brand that brings together heritage craftsmanship and contemporary design to create premium woven throws, blankets and accessories. With a focus on sustainability, traceability and timeless quality, Jaspa wanted to reposition itself with a strong digital presence that would reflect its refined aesthetic and attract a growing audience of design-conscious consumers and stockists.

Union Room was approached to help define the brand’s online identity and build a modern, elegant eCommerce site that would showcase the story behind the collections, highlight the brand’s ethical values, and provide a seamless customer experience across all devices. The new website needed to be both visually striking and commercially effective, with flexible content areas to support future growth and product expansion.