Union Room was asked to craft a digital experience that captures Lucker’s unique blend of community spirit, coastal charm, and understated elegance. The brief focused on:

• Evoking the park’s calm rural character: highlighting natural features, local village life, and the exclusive owners-only atmosphere

• Showcasing lodge and caravan ownership opportunities in an inviting, easy-to-navigate format

• Positioning Lucker as an attractive, upscale lifestyle choice—close to Bamburgh’s historic attractions yet grounded in village tranquillity

• Integrating clear visitor pathways for future homeowners, existing owners, and general enquiries—from browsing holiday homes, booking viewings, to discovering nearby leisure partners like the Beau Monde spa.

The result is a refined, visually warm website delivering both functional clarity and emotional resonance. It embraces Lucker Country Park’s quiet luxury and family-orientated ethos, while providing seamless browsing, enquiry, and acquisition journeys for new and seasoned park owners alike.