Previously being solely a managed print provider, Right Digital Solutions recently evolved their proposition by offering unified communication tools, cloud software services and workplace management tools to their clients. Due to this transition, they needed a new website that better reflected the range of technological services on offer and that provided more emphasis on the 4 main areas of expertise: Print Management, Workplace Innovation, Workplace Communications and Information Security. 

As part of the discovery and design process, we modernised the brand’s assets and introduced a vibrant new colour palette which helped to make the website stand out. As well as this, it was important for us to improve the online experience for their users, we worked with the team at Right Digital Solutions to ensure the site structure was easy to navigate and SEO friendly. With the key target audience and user journey in mind, we created a site that was far more intuitive and the responsive design and build also ensured the page would translate seamlessly for mobile users.

One of the main aims of the new website was to make generating leads as easy as possible, which is why we also created a Digital Health Check form. This is now used on the website to help evaluate and assess an organisation’s technology and communication infrastructure. The original questionnaire was too long and not very user friendly, so we worked with the team to condense the number of form fields making it as simple as possible for the user to complete. This is signposted across the new site ensuring it’s prominent to the user at every relevant opportunity.