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Ongoing Support – Why Developing Your Website is Only the Beginning

retainers
We don’t just want to design and develop your website and leave you to it. This is just the start of your digital journey and we want to be with you every step of the way for continuous improvement to your online presence.

As you know, the digital world is constantly changing. Regular ongoing support after your new site has launched allows us to keep up with current trends to make sure your website and marketing strategies remain relevant.

We have a number of our clients on an ongoing retained work basis with hugely successful results. After all, it’s important we’re providing you with the best possible service.

How does it work?

Ongoing support with us is flexible and we can work to suit your individual business needs and goals. Whether you need support on regular updates to your website, looking to refine UX, improve your SEO or all of the above and more, we can help.

Heatmaps & recording sessions

Ever wanted to see exactly how users are interacting with your site? Heatmaps and recording sessions provide invaluable insight you wouldn’t get anywhere else. They help us scope user engagement and monitor website performance based on solid UX evidence.

We may know how we can help optimise your website, but no-one knows your business as well as you. We’ll analyse reports and session recordings to identify areas for improvement, and look to discuss our findings and recommendations in regular catch up sessions. These sessions are a great way to bounce around ideas and make sure we’re all on the right track.

Our recommendations based on heatmaps have proven to be a huge success with some of our clients. Last year we launched a new website for Browell Smith and Co – a legal services company. We’ve provided ongoing support since the site went live and have made a number of great developments.

Just one of our recommendations based on how users were interacting with their call to actions resulted in a massive 70% increase in conversions.

Since launch, there has also been an impressive 96% increase in site engagement as a result of consistent site reviews and refinements.

You can read our full case study on Browell Smith and Co here, but feel free to drop us a line to find out what we can do for you.

Ongoing reporting

Are you aware of how exactly your website or marketing campaigns are performing? We know number crunching from various different tools isn’t everyone’s favourite task, so we can also provide a user friendly dashboard which takes care of this for you.

We can pull statistics straight from Google Analytics, set up events and goals to track conversions and even monitor traffic from your email marketing campaigns. There’s endless stats we can implement depending on what exactly you need, meaning you have just one simple area to refer to. They’re a big hit with some of our clients and make their lives so much easier!

Proven results

We’ve already mentioned some of the great results we’ve achieved with Browell Smith & Co so far and there are a number of our clients accomplishing the same.

One of our finance clients has seen a huge 155% increase in conversions based on our recommendation of a new engagement tool for the site, and another was thrilled to see a 93% increase in site engagement after we made some developments on order processes.

We also have a client in the property sector who’s seen a staggering 1200% increase in leads after we took over some ongoing support for them.

Heatmaps and reporting are just two examples of ongoing support we can provide. If improved UX and website conversions sounds right up your street, why not get in touch to find out how else we can help!

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